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    Membership Recruitment Strategies

    Identifying Qualified Prospective Members

    Careful selection of active members will increase your club's retention rate and reinforce positive attitudes toward new member induction. Qualified potential members are either :
     Currently working in professional, proprietary, executive, or managerial positions or retired from such positions; or
     Community leaders who have demonstrated a commitment to service through personal
    involvement in community affairs;
     Rotary Foundation alumni, as defined by the RI Board

    They must also
     Be able to meet the club's weekly attendance and community project participation requirements
     Live or work within the club's area
     Fit into a classification that is not overrepresented in your club (exception: Rotary Foundation alumni)

    The two types of Rotary club membership are active and honorary. For recruitment purposes, seek active members who fulfill the criteria listed above. The Manual of Procedure (035-EN) provides detailed information on types of membership and Rotary's classification system. Club leaders should review the most current edition of this publication, paying particular attention to chapter 1.

    Starting the Conversation
    Once you've identified someone as qualified, how should you initiate a dialog on the benefits of Rotary club membership? One way is by highlighting an aspect of membership that matches the individual's interests or goals. Keep it simple in the beginning. Don't try to tell prospective members everything there is to know about Rotary before they've visited a club meeting or service project. The important first step is to get the person to attend a meeting or event.

    Suggestions for Approaching Prospective Members
     Think about what kind of event would be most effective for introducing the prospective member to your club and to Rotary.
     Some people would be more comfortable attending a weekly meeting or club social event,
    whereas others might want to learn about Rotary by working on a service project.
     Review your club's meeting agenda for the coming weeks, and invite the prospective member to attend a meeting focused on topics of potential interest.
     Don't be discouraged if someone doesn't show an immediate interest. It's good to be persistent, but give prospective members some space to make a decision on their own time.
     Exchange business cards, and make a note to yourself about your conversations with prospective members on the back of their cards.
     Give a copy of What’s Rotary? to anyone you speak to about Rotary. Carry several of the cards in your wallet.
     Follow up every conversation about Rotary club membership by mailing a personal note and invitation to a club event.
     Include references to www.rotary.org and your club or district.

    (Source: Rotary Club of Loyola Heights' Newsletter, Loyola Star September 19, 2013)
    Last edited by bschew; 09-19-2013 at 11:58 AM.

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